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Einsatz Von Social Media Für Das Dienstleistungsmanagement
Paperback
Series: Essentials
ISBN13: 9783658072339
Publisher: Springer Nature
Published: Nov 20 2014
Pages: 46
Weight: 0.19
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
Manfred Bruhn und Karsten Hadwich zeigen die Relevanz von Social Media sowie Ansatzpunkte für eine erfolgreiche Analyse, Planung, Implementierung und Kontrolle von Social Media-Aktivitäten im Rahmen des Dienstleistungsmanagements auf. Social Media als Kommunikationsplattform gewinnt immer mehr an Bedeutung. Dienstleistungsunternehmen stehen hierbei vielfältige Möglichkeiten zum Einsatz von Social Media für das Dienstleistungsmanagement zur Verfügung.
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