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Electronic Services: Dienstleistungsmanagement Jahrbuch 2002
Paperback
Series: Forum Dienstleistungsmanagement
ISBN13: 9783834944177
Publisher: Springer Pg
Published: Sep 19 2012
Pages: 898
Weight: 2.90
Height: 2.10 Width: 6.70 Depth: 9.40
Language: German
Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelöst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbündeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.
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