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Greenwashing: Wirkungsvolle Ansätze Zur Identifikation Und Vermeidung
Paperback
Series: Essentials
ISBN13: 9783658447434
Publisher: Springer Gabler
Published: May 23 2024
Pages: 49
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Tue Gutes und sprich darüber - aber wie funktioniert das glaubwürdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitäten irreführend ein höheres Ma an Engagement suggerieren, als tatsächlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Ansätze aufgezeigt, wie diese praxistauglich überwunden werden können. Für Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprävention von Greenwashing angewandt werden können.
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