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Herausforderungen Für Das Automotive Engineering & Management: Technische Und Betriebswirtschaftliche Ansätze
Paperback
ISBN13: 9783658018160
Publisher: Springer Nature
Published: Apr 5 2013
Pages: 132
Weight: 0.53
Height: 0.31 Width: 6.69 Depth: 9.61
Language: German
Die Herausforderungen für das Automobilmanagement und das Automotive Engineering sind heute grö er als je zuvor. In der volkswirtschaftlich bedeutenden Automobilindustrie hat ein langfristiger Übergang in alternative Antriebstechnologien begonnen, die die meisten Kunden bislang noch als technologisch nachteilig wahrnehmen und für die sie nicht noch einen Aufpreis zu zahlen bereit sind. Zugleich hat eine Verlagerung von Umsatz und Wertschöpfung in neue Wachstumsmärkte eingesetzt, weshalb die Automobilunternehmen Strategien, Organisationsstrukturen sowie Technologien anpassen müssen. Diese Herausforderungen liegen an der Schnittstelle von Automotive Engineering & Management, d.h. von Technik und Betriebswirtschaft. Dieser Sammelband enthält die Beiträge einer Ringvorlesung im Sommersemester 2012 an der Universität Duisburg-Essen, die die Zukunftsthemen der Automobilindustrie anspricht.
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