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Instrumente Des Strategischen Managements: Grundlagen Und Anwendung
Paperback
Series: de Gruyter Studium
Publisher Price: $38.99
ISBN13: 9783111467122
Publisher: de Gruyter Oldenbourg
Published: Aug 18 2025
Pages: 539
Weight: 1.88
Height: 1.09 Width: 6.69 Depth: 9.61
Language: German
Für das strategische Management stehen zahlreiche Instrumente für die Analyse, die Entwicklung und die Umsetzung von Strategien zur Verfügung. Das Buch behandelt die Bedeutung der Strategieinstrumente in der Praxis und stellt wichtige neue sowie klassische Instrumente vor. Für jedes Instrument werden theoretischer Hintergrund, Entwicklung und Bedeutung kritisch analysiert; ähnliche Instrumente und Überschneidungen mit anderen Instrumenten werden aufgezeigt.
In der 4. Auflage wird das ständig wachsende Anwendungsfeld der generativen künstlichen Intelligenz im strategischen Management erstmals in einem neuen Kapitel behandelt. Die praktische Nutzung generativer KI wird im Rahmen der SWOT-Analyse mit Hilfe eines SWOT-Bots ausführlich erklärt. Zusätzlich wurde die doppelten Wesentlichkeitsanalyse in die externe Analyse aufgenommen, um der zunehmenden Bedeutung von Nachhaltigkeit gerecht zu werden. Ferner wurde das strategische Projektmanagement für die erfolgreiche Umsetzung von Strategien neu integriert. Weitere Instrumente wurden überarbeitet und aktualisiert: Das Thema Purpose wurde in das Kapitel der richtunggebenden Instrumente aufgenommen, die Kapitel zu den Portfolio-Analysen wurden erweitert und das Kapitel zu Plattformen um das Konzept der Ökosysteme ergänzt.
Der Schwerpunkt des Buchs liegt auf einer genauen und verständlichen Schritt-für-Schritt-Anleitung, so dass der Leser das Instrument sofort anwenden und die typischen Anwendungs- und Interpretationsprobleme vermeiden kann.
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