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Integrierte Kommunikation in Theorie Und PRAXIS: Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven
Paperback
Business GeneralManagementGeneral Reference
ISBN13: 9783409116411
Publisher: Gabler Verlag
Published: Sep 15 2000
Pages: 284
Weight: 1.06
Height: 0.63 Width: 6.69 Depth: 9.61
Language: German
Nur wo dort? Experten aus Wissenschaft und Praxis beantworten diese Frage, indem sie den Begriff Integrierte Kommunikation konkretisieren, verorten und vor allem auch operationalisieren.
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