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Kulturelle Kontinuität und Massenmedien
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ISBN10: 6208306094
ISBN13: 9786208306090
Publisher: Verlag Unser Wissen
Published: Nov 19 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208306090
Publisher: Verlag Unser Wissen
Published: Nov 19 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
Da die kulturelle Kontinuität als eine der Hauptfunktionen von Massenmedieninstitutionen identifiziert wurde, untersucht diese Studie führende pakistanische Online-Englischzeitungen gründlich im Hinblick auf ihre Rolle bei der Vermittlung lokaler kultureller Werte an die nächste Generation. Die Lifestyle-Seiten, die als Schaufenster der kulturellen Auswahl einer Zeitung gelten, wurden quantitativ analysiert. Die Studie ergab, dass 74 % der Bilder auf den Seiten eine nicht-pakistanische Kultur repräsentierten, während 6 % von ihnen eine glokalisierte Kultur darstellten. Andererseits waren nur 20 % der analysierten Bilder eine Darstellung der pakistanischen Kultur, was bedeutet, dass führende pakistanische Online-Zeitungen in englischer Sprache offenbar die Kultur veranschaulichten, die zur lokalen Gesellschaft gehört.
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