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Ciąglośc kulturowa i media masowe
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ISBN10: 6208306124
ISBN13: 9786208306120
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 19 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208306120
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 19 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
Ponieważ ciąglośc kulturowa zostala zidentyfikowana jako jedna z podstawowych funkcji instytucji mediów masowych, niniejsze badanie dokladnie analizuje wiodące pakistańskie gazety internetowe w języku angielskim pod kątem ich roli w przekazywaniu lokalnych wartości kulturowych następnemu pokoleniu. Strony poświęcone stylowi życia, które są uważane za wizytówkę wyboru kulturowego gazety, zostaly poddane analizie ilościowej. Badanie wykazalo, że 74% obrazów na stronach reprezentowalo kulturę inną niż pakistańska, podczas gdy 6% z nich przedstawialo kulturę glokalizowaną. Z drugiej strony tylko 20% analizowanych obrazów reprezentowalo kulturę pakistańską, co oznacza, że wiodące pakistańskie gazety internetowe w języku angielskim ewidentnie ilustrowaly kulturę, która nie należy do lokalnego spoleczeństwa.
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