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Leichter Führen Und Besser Entscheiden: Psychologie Für Manager
Paperback
ISBN13: 9783658042615
Publisher: Springer Gabler
Published: Dec 16 2014
Pages: 276
Weight: 1.03
Height: 0.61 Width: 6.69 Depth: 9.61
Language: German
Wirtschaft wird von Menschen gemacht. Weil deren Denken nur in den seltensten Fällen ökonomisch-rationalen Gesetzmä igkeiten folgt, sind psychologische Kenntnisse im Management besonders wichtig. Ob für eine gelungene Kommunikation, für die Mitarbeiterführung, für die Personalentwicklung, zur Steuerung dynamischer Arbeitsprozesse, zur zielgruppenorientierten Entwicklung von Produkten und Dienstleistungen oder zur Selbstmotivation - dieses Buch vermittelt anhand zahlreicher Praxis- und Forschungsbeispiele wichtige wirtschaftspsychologische Kompetenzen. Es beschreibt, wie Manager diese beruflich gewinnbringend einsetzen können und motiviert durch Selbsttests, Checklisten und Arbeitsmaterialien zum Selbst-aktiv-Werden.
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