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Malaysische Darstellungen in Zeitschriftenanzeigen
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ISBN10: 6202472340
ISBN13: 9786202472340
Publisher: Verlag Unser Wissen
Published: Jul 1 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786202472340
Publisher: Verlag Unser Wissen
Published: Jul 1 2025
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: German
Mit der Entwicklung des technologischen Fortschritts in Kommunikation und Information ist das Thema Identität als eine der grundlegenden Säulen für die Bildung und Aufrechterhaltung des Wesens eines Individuums mit neuen Ansätzen konfrontiert worden und geht mit einigen Problemen wie Mehrfachidentitäten, Entfremdung usw. einher. Diese Studie konzentriert sich auf das Thema des Images Malaysias und seiner nationalen Identität und versucht, ein besseres Verständnis dafür zu gewinnen, wie die malaysische Identität durch Werbebilder in in Malaysia veröffentlichten Zeitschriften dargestellt wird. Da Malaysia eine multiethnische Gesellschaft ist, die sich hauptsächlich aus malaiischen, chinesischen und indischen ethnischen Gruppen zusammensetzt, werden in dieser Studie zwei Zeitschriften pro ethnischer Gruppe untersucht, um jede Ethnie repräsentativ darzustellen. In dieser Studie wird eine Inhaltsanalyse verwendet, um herauszufinden, welche Bilder von Malaysiern in den Zeitschriften dargestellt werden, ob sie ethnische Vielfalt fördern und ob sie sich hauptsächlich auf andere ethnische Gruppen konzentrieren. In diesem Zusammenhang zielt diese Studie darauf ab, erstens zu verstehen, wie die malaysische Identität durch Werbebilder dargestellt wurde, und zweitens, welcher Lebensstil durch diese Bilder hervorgehoben wurde.
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