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Representações da Malásia em anúncios de revistas
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ISBN10: 6202472235
ISBN13: 9786202472234
Publisher: Edicoes Nosso Conhecimento
Published: Jul 1 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786202472234
Publisher: Edicoes Nosso Conhecimento
Published: Jul 1 2025
Pages: 132
Weight: 0.41
Height: 0.31 Width: 6.00 Depth: 9.00
Language: Portuguese
Com o desenvolvimento do progresso tecnológico nas áreas da comunicação e da informação, a questão da identidade, como uma das bases fundamentais na formação e manutenção da essência dos indivÃduos, tem enfrentado novas abordagens e tem sido acompanhada por algumas questões, tais como identidades múltiplas, alienação, etc. Esta investigação centra-se na questão das imagens da Malásia e da sua identidade nacional, procurando também compreender melhor as formas como a identidade malaia é representada através de imagens publicitárias em revistas publicadas na Malásia. Como a Malásia é uma sociedade multirracial composta principalmente por grupos étnicos malaios, chineses e indianos, esta pesquisa examina duas revistas por grupo étnico, a fim de representar cada etnia. A análise de conteúdo é utilizada neste estudo para descobrir quais as imagens dos malaios que são representadas através das revistas, se elas incentivam ou não a diversidade étnica e se estão principalmente focadas noutras etnias. Nesse sentido, esta pesquisa visa compreender, em primeiro lugar, como a identidade malaia tem sido apresentada através de imagens publicitárias e, em segundo lugar, qual o estilo de vida que tem sido acentuado através dessas imagens.
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