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Managementwissen: Know-How Für Berufseinstieg Und Existenzgründung
Hardcover
ISBN13: 9783642044878
Publisher: Springer
Published: Mar 31 2010
Pages: 340
Weight: 1.50
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Für Erfolg im Beruf sind neben Fachwissen auch betriebswirtschaftliche Grundkenntnisse und Managementfähigkeiten entscheidend. Das Buch führt auf verständliche Weise in die Begriffswelt der Betriebswirtschaftslehre ein, erklärt für Absolventen in den ersten Berufsjahren und Existenzgründer in der Startphase die Abläufe in Unternehmen und gibt konkrete Handlungsempfehlungen . Begriffe wie etwa Rechtsformen von Unternehmen, Bilanzierung, Budgetierung, Kostenrechnung, Key Account Management, Balanced Scorecard, Basel II, Qualitätsmanagement oder kurzfristige Erfolgsrechnung, die im Studium gewöhnlich nur Betriebswirten begegnen, werden grundlegend und leicht lesbar erklärt. Das Buch qualifiziert den Leser, als Unternehmer im Unternehmen zu agieren oder gegebenenfalls auch erfolgreich ein eigenes Unternehmen zu gründen.
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