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Comunicazione di marketing e soddisfazione del cliente Settore dell'istruzione
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ISBN10: 6208662710
ISBN13: 9786208662714
Publisher: Edizioni Sapienza
Published: Feb 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208662714
Publisher: Edizioni Sapienza
Published: Feb 18 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Italian
La creazione di siti web universitari e l'uso di Internet come nuovi strumenti di comunicazione di marketing tra università e studenti stanno rapidamente guadagnando popolarità nel settore dell'istruzione superiore in Camerun. Questo studio sulla digitalizzazione delle comunicazioni tra l'università e i suoi studenti ha come obiettivo principale quello di esaminare le preoccupazioni relative alle ammissioni che la creazione del sito web universitario ha risolto; con motivi secondari quali la soddisfazione degli studenti per la registrazione online e il ruolo svolto dagli spazi radiofonici nel sfruttare la buona volontà . È stato utilizzato uno strumento CSSQ analogico per raccogliere i dati, che sono stati presentati su tabelle di frequenza, e l'analisi è stata effettuata utilizzando semplici strumenti statistici descrittivi. Nei nostri risultati, abbiamo osservato che la creazione del sito web dell'università ha risolto i problemi di ammissione affrontati dagli studenti dell'Università di Buea; la registrazione online ha reso il processo di registrazione più soddisfacente; e gli spazi radiofonici contribuiscono a costruire la buona volontà di un istituto di istruzione superiore. Raccomandiamo che il sito web/internet sia utilizzato come principale mezzo di comunicazione tra gli studenti e l'università , con aggiornamenti frequenti del sito web.
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