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Mit Daten Überzeugen, Mit Geschichten Inspirieren: Data Storytelling Im Projektmanagement
Paperback
ISBN13: 9783662684931
Publisher: Springer Gabler
Published: Mar 1 2024
Pages: 116
Weight: 0.50
Height: 0.29 Width: 6.69 Depth: 9.61
Language: German
Gerade in Unternehmen und insbesondere im Projektmanagement stecken wir in einem Konflikt: Auf der einen Seite müssen wir auf Basis von Erkenntnissen aus Datenanalysen Geschäftsentscheidungen treffen. Für die Analysen selbst steigen wir in die Details unserer Datenseen 4.0 ab. Aber wenn wir auftauchen und es unserem Management als Entscheidungsvorlage präsentieren wollen, scheitern wir genau an diesen Details. Warum? Weil die Gehirne unserer Zuhörer: innen bei zu vielen trockenen Fakten abschalten. Data Storytelling löst dieses Problem. Denn unser Gehirn reagiert auf Geschichten besser als auf eine Auflistung von reinen Zahlen. Beim Data Storytelling werden die Daten zusammen mit einer grafisch leicht verständlichen Darstellung und einem spannenden Narrativ aufbereitet. Der sonst übliche Informationsüberfluss wird auf wesentliche und relevante Kernaussagen reduziert. So werden Inhalte verständlicher und bilden die Grundlage für Geschäftsentscheidungen.
Gespickt mit wissenschaftlichen Fakten über unser Gehirn und Veteranengeschichten aus dem Projektmanagement werden in diesem Buch Wege aufgezeigt, dem Death-by-PowerPoint den Kampf anzusagen und die Welt von schlechten Präsentationen zu befreien.
Der Inhalt
- Was ist Data Storytelling?
- Projekt, Kommunikation und Präsentationen
- Schritte des Data Storytellings: Zuhörer: innen, Aha-Moment, Storyboard, Spannungsbogen
- Visualisierung: präattentive Merkmale, Gestaltprinzipien, Foliendesign, Daten- und Präsentationsvisualisierung
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