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Management: Entrepreneurial Marketing
Paperback
Series: Studienwissen Kompakt
Business GeneralManagementMarketing
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ISBN13: 9783658089795
Publisher: Springer Nature
Published: Jul 6 2015
Pages: 120
Language: German
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können.
Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Marketingansätzen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
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