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Neue Perspektiven Für Das B2b-Marketing: Geschäftsbeziehungen Zwischen Unternehmen Effizient Gestalten
Paperback
Series: Essentials
ISBN13: 9783658263591
Publisher: Springer Gabler
Published: May 23 2019
Pages: 57
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Marketing und Vertrieb sind entscheidende Faktoren einer erfolgreich operierenden Unternehmenseinheit - wenn auch das Branding, also eine solide Marke, in vielen Fällen die Initialzündung für spätere Aufträge sein kann. Dirk Lippold zeigt in diesem essential auf, wie das Marketing mit seiner Denkhaltung dem Unternehmen und sich selber nicht nur helfen, sondern auch entscheidende Impulse verleihen kann. Rückenwind und eine frische Perspektive gibt dabei die Anwendung der Marketing-Gleichung als zukunftsweisendes Denk- und Handlungskonzept im B2B-Sektor.
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