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Online-Marketing-Glossar: Die Wichtigsten Definitionen Im Überblick
Paperback
Series: Essentials
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ISBN13: 9783658502119
Publisher: Springer Gabler
Published: Jan 3 2026
Pages: 65
Language: German
Dieses Online-Marketing-Glossar bietet Erklärungen zu über 400 Fachbegriffen aus Online-Werbung, SEO, E-Mail-Marketing, Mobile-Marketing, Social-Media-Marketing, E-Commerce und vielen weiteren Bereichen. Einsteiger und Profis finden hier schnell die passende Definition und können Fachwissen aufbauen und Begriffe gezielt anwenden.
Die Publikation richtet sich an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
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