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Professionelle Angebotserstellung: Erklärungsbedürftige Inhalte Überzeugend Verkaufen
Paperback
Series: Essentials
ISBN13: 9783658270551
Publisher: Springer Gabler
Published: Aug 5 2019
Pages: 49
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Dieses essential beinhaltet in kurzer und knapper Form die wesentlichen Hilfen und Hintergründe, die Sie dazu benötigen, ein kundenorientiertes und überzeugendes Angebot zu gestalten und zu verfassen. Sie lernen, wie Sie Angebote so gut strukturieren, so plakativ umsetzen und so verständlich formulieren, dass Entscheider schon beim Querlesen den individuellen Mehrwert der angebotenen Lösung begreifen. Die Inhalte basieren auf mehr als zehn Jahren operativem Angebotsmanagement, über 1.000 analysierten Angeboten und detaillierten Kenntnissen zu den Angebots-Best Practices in den USA, in Europa und Deutschland.
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