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Service Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle
Paperback
Series: Opresnik Management Guides, Book 45
Publisher: Independently Published
Published: Jan 20 2023
Pages: 130
Weight: 0.44
Height: 0.31 Width: 6.00 Depth: 9.00
Language: German
Service Marketing in 100 Minuten
Im Sprint mit spa zum Wesentlichen für Alle
Langstrecke für alle ist out!
Unsere Gegenwart ist geprägt von Schnelligkeit, Kurzlebigkeit und atemraubendem Fortschritt.
Vertieftes Wissen bleibt zunehmend Spezialisten vorbehalten.
Die Anzahl komplexer Abhandlungen zum Thema Service Marketing ist unüberschaubar.
Dieses Buch ist anders: Es ist mit 100 Seiten auf das absolut Wesentliche komprimiert und überaus eingängig geschrieben.
Es richtet sich an interessierte Jugendliche, Studierende aller Studienrichtungen, Leute aus der Praxis, Selbständige und alle, die den Überblick behalten wollen.
Verfasst von Autoren, die auch Langstrecke können und deshalb wissen, welches die Big Points sind!
In diesem Sinne: Auf die Plätze, fertig, los!
Stimmen zum Buch
Dieses Buch ist herausragend und wirklich einzigartig: Auf exakt 100 Seiten gibt es einen treffenden Überblick über die Grundlagen des Service Marketing. Es ist zudem durch die Fallstudien praxisnah und spezifisch. Das beste Buch für alle, die sich mit dem Wesentlichen in unserer servicedominierten Welt befassen wollen.
Prof. Dr. Ottmar Schneck, Rektor und Geschäftsführer SRH Fernhochschule GmbH
Unterhaltsam, kompakt, eingängig und dazu noch in Spielfilmlänge. Was will man als Praktiker mehr, wenn man wenig Zeit hat im beruflichen Alltag, um sich schnell komplexe Inhalte klar und strukturiert anzueignen. Wir leben in einer Zeit, in der Services allgegenwärtig sind, Zeit sich damit näher zu befassen. Dieses schnell und leicht zu lesende Buch hat mir sehr viele Aha-Momente beschert.
Oliver Zürn, Global Pricing & Reimbursement Leader, F. Hoffmann-La Roche Ltd.
In einem Wort: Einzigartig. In zwei Worten: Gro e Klasse. In einem Satz: Dieses leicht zu lesende Buch setzt einen neuen Standard, wenn es darum geht, ein komplexes Thema für alle so eingängig aufzubereiten, dass man wirklich Spa hat am Wissenserwerb. Gewonnen und Ziel erreicht!
Christoph Schweizer, Managing Director, TraveKom GmbH
Die Autoren
Simon Fauser ist Professor für Internationales Marketing und Prodekan Finanzen, Marketing & Alumni an der Fakultät für International Business der Hochschule Heilbronn. Er ist Autor von Artikeln in renommierten Zeitschriften und verfügt über viele Jahre Erfahrung in Beratungs- und Analystenpositionen bei McKinsey, Porsche Consulting, Siemens, Bosch und L'Oréal.
Svend Hollensen ist Associate Professor für Internationales Marketing an der University of Southern Denmark. Er ist Autor von weltweit veröffentlichten Lehrbüchern und mehreren Artikeln in renommierten Zeitschriften. Svend Hollensen hat auch als Berater für mehrere multinationale Unternehmen sowie für globale Organisationen wie die Weltbank gearbeitet.
Marc Opresnik ist Professor für Marketing an der Technischen Hochschule Lübeck sowie Mitglied des Direktoriums am SGMI Management Institut St. Gallen und TEDx Speaker. Er ist Chief Research Officer bei Kotler Impact Inc. und globaler Co-Autor von Marketinglegende Philip Kotler. Mit seiner langjährigen internationalen Erfahrung ist Marc Opresnik einer der weltweit renommiertesten Marketing-, Management- und Verhandlungsexperten.
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