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Service Value ALS Werttreiber: Konzepte, Messung Und Steuerung Forum Dienstleistungsmanagement
Hardcover
Series: Forum Dienstleistungsmanagement
ISBN13: 9783658021399
Publisher: Springer Gabler
Published: Apr 29 2014
Pages: 511
Weight: 2.27
Height: 1.13 Width: 6.69 Depth: 9.61
Language: German
Das Konzept des Service Value hat sich in den letzten Jahren durch einen Perspektivenwechsel von der reinen Betrachtung der Dienstleistungserstellung hin zum Einbezug von Wertaspekten entwickelt. Seither beschäftigt sich die Forschung mit dem Beitrag von Dienstleistungen zur Wertgenerierung. Service Value stellt aus Kundenperspektive den durch das Dienstleistungsunternehmen generierten Wert für den Kunden dar. Der wohl geläufigste Ansatz sieht den Service Value als Trade-off zwischen Nutzen und Kosten einer Dienstleistung für den Kunden. Im Sammelband Service Value als Werttreiber widmen sich renommierte Wissenschaftler und Vertreter der Praxis in 21 Beiträgen detailliert und aus verschiedenen Blickwinkeln dem Konzept des Service Value und der Frage, wie der Service-Value-Gedanke erfolgreich in die Unternehmenspraxis integriert werden kann.
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