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Sportmarketing. Merchandising und Sponsoring im Zeitalter der Digitalisierung
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ISBN10: 3346577163
ISBN13: 9783346577160
Publisher: Grin Verlag
Published: Jan 5 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346577160
Publisher: Grin Verlag
Published: Jan 5 2022
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Einsendeaufgabe aus dem Jahr 2018 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 0,8, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit wird für den TSG 1899 Hoffenheim eine SWOT-Analyse durchgeführt. Dabei werden Stärken (Strengths), Schwächen (Weaknesses), Chancen (Opportunities) und Risiken (Risks) des Sportclubs erarbeitet und dargestellt. Bei der SWOT-Analyse handelt es sich um eine Positionierungsanalyse, bei der die Aktivitäten des eigenen Unternehmens gegenüber der Konkurrenz dargestellt werden. Nach der ausführlichen Analyse wird im nächsten Teilabschnitt auf Merchandising und Licensing eingegangen. Dort wird ein praxisnaher Plan mit allen Begleitma nahmen ausgearbeitet. Im Anschluss wird das Thema der Digitalisierung im Vereinsumfeld angesprochen. Dort werden, anhand eines Beispiels, Marketingziele und -strategien festgehalten. Zuletzt wird das Konstrukt des Sponsorings praxisnah und mithilfe einer Prozesserstellung dargestellt.
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