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Sportmarketing. SWOT-Analyse, Merchandising, Digitalisierung und Sponsoring
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ISBN10: 3346927423
ISBN13: 9783346927422
Publisher: Grin Verlag
Published: Aug 10 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346927422
Publisher: Grin Verlag
Published: Aug 10 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2022 im Fachbereich Sport - Sportökonomie, Sportmanagement, Note: 1,0, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In dieser Arbeit wird eine SWOT-Analyse des Vereins TSG 1899 Hoffenheim durchgeführt. Diese gliedert sich in drei Teilschritte. Die Ressourcenanalyse, bei der es darum geht, die internen Stärken und Schwächen des Unternehmens zu bestimmen. Die Analyse der Unternehmensumwelt, um Chancen und Risiken des Unternehmens zu erkennen. Und zuletzt die Erstellung der SWOT-Matrix, bei der verschiedene Strategien für das Unternehmen erarbeitet werden.
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