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Strategische Positionierung von Wearable Computing im Einzelhandel
Paperback
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ISBN10: 6208743702
ISBN13: 9786208743703
Publisher: Verlag Unser Wissen
Published: Mar 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208743703
Publisher: Verlag Unser Wissen
Published: Mar 20 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: German
Wearable Computing ist keine Zukunftsmusik mehr. Es ist ein viel diskutiertes Thema in allen Bereichen von Sektoren wie Einzelhandel, Banken, Regierung, Gesundheitswesen usw. Während sich Wearable Computing auf der einen Seite mit seinen frühen Benutzern weiterentwickelt, birgt der Bekleidungssektor auf der anderen Seite ein hohes Marktpotenzial für Verbraucher. Dieses Buch zielt darauf ab, das Kaufverhalten im Geschäft und das Verhaltensmuster der Kaufentscheidung von Verbrauchern zu untersuchen. Auf der Grundlage einer Stichprobe von Umfrageteilnehmern untersucht diese Studie die psychologischen und verhaltensbezogenen Muster von Verbrauchern im Zusammenhang mit dem Kauf und Einkauf von Bekleidung im Geschäft. Darüber hinaus werden in dieser Forschungsarbeit die theoretischen Modelle der strategischen Produktpositionierung und die theoretischen Konzepte des Wearable Computing speziell für Google Glass erörtert. In Verbindung mit theoretischen Konzepten und Beobachtungen aus Umfrageergebnissen wurde die Kluft zwischen der Einstellung der Verbraucher zum Einkauf von Bekleidung und zur tragbaren Technologie kritisch bewertet. Auf der Grundlage der Ergebnisse und Analysen wurde eine Geschäftsidee entwickelt, um das Wearable Computing - Google Glass - strategisch im Bekleidungssektor zu positionieren, was in der Tat das Einkaufserlebnis der Verbraucher verbessern würde.
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