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Posizionamento strategico del Wearable Computing nella vendita al dettaglio
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ISBN10: 6208743672
ISBN13: 9786208743673
Publisher: Edizioni Sapienza
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208743673
Publisher: Edizioni Sapienza
Published: Mar 20 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Italian
L'informatica indossabile non è più un dispositivo di fantasia. È un argomento ampiamente discusso in tutti i settori come il commercio al dettaglio, le banche, la pubblica amministrazione, la sanità , ecc. Mentre da un lato l'informatica indossabile si sta evolvendo con i suoi primi stadi di utilizzo, dall'altro il settore dello shopping di abbigliamento racchiude un elevato potenziale di consumatori. Questo libro si propone di esaminare il modello di acquisto in negozio e il modello comportamentale delle decisioni di acquisto dei consumatori. Sulla base di un campione di intervistati, questo studio esamina i modelli psicologici e comportamentali dei consumatori nel contesto degli acquisti in negozio di abbigliamento. Il presente lavoro di ricerca analizza i modelli teorici di posizionamento strategico del prodotto e i concetti teorici di wearable computing, con particolare riferimento ai Google Glass. In combinazione con i concetti teorici e le osservazioni dei risultati del sondaggio, è stato valutato criticamente il divario tra gli atteggiamenti dei consumatori verso gli acquisti di abbigliamento e la tecnologia indossabile. Sulla base dei risultati e dell'analisi, viene proposta un'idea imprenditoriale per posizionare strategicamente l'informatica indossabile - i Google Glass - nel settore dello shopping di abbigliamento, che migliorerebbe effettivamente l'esperienza di vendita al dettaglio dei consumatori.
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