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Strategische Vorausschau Und Szenarioanalysen: Methodenevaluation Und Neue Ansätze
Paperback
Series: Innovation Und Technologie Im Modernen Management
ISBN13: 9783834916877
Publisher: Gabler Verlag
Published: Sep 24 2009
Pages: 386
Weight: 1.07
Height: 0.84 Width: 5.83 Depth: 8.27
Language: German
Dana Mietzner liefert einen systematischen Überblick zu Methoden der strategischen Vorausschau mit einem Schwerpunkt auf unterschiedlichen Ansätzen der Szenarioanalyse. Sie zeigt auf, wie Szenarioanalysen im Rahmen eines Open-Foresight-Ansatzes implementiert werden können. Die Evaluation des Szenarioprozesses bildet die Grundlage für die Diskussion von Erfolgsfaktoren und die Entwicklung einer szenariobasierten strategischen Vorausschau.
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