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Unternehmensgeschichte Kommunizieren: Marken Differenzieren - Identität Stärken - Verantwortung Zeigen - Erfolg Messen
Paperback
Series: Essentials
ISBN13: 9783658467845
Publisher: Springer Gabler
Published: Dec 30 2024
Pages: 53
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Dieses essential bietet komprimiertes Wissen, wie Unternehmensgeschichte in der Unternehmenskommunikation thematisiert werden kann. Ziel ist es, Unternehmen/Produkte am Markt zu differenzieren, Mitarbeitenden Identität zu stiften und der Öffentlichkeit Verantwortungsbewusstsein zu zeigen. Es wird veranschaulicht, wie Strategische Geschichtskommunikation auf Kommunikationsziele einzahlt, wie sich Themen zuschneiden, Kanäle auswählen und Wirkungen messen lassen. Ein Praxis-Case schildert, wie Geschichtskommunikation messbar zur Erreichung der Unternehmensziele beiträgt.
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