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ISBN10: 6209149510
ISBN13: 9786209149511
Publisher: Verlag Unser Wissen
Published: Oct 22 2025
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209149511
Publisher: Verlag Unser Wissen
Published: Oct 22 2025
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: German
Angesichts der internationalen Konflikte in den 1940er Jahren mussten die Einwohner von Recife in ihrem Alltag mit einer starken Präsenz von Soldaten, Werbung und amerikanischen Produkten leben, was eine neue Front im Krieg eröffnete, an der sie zwar nicht direkt beteiligt waren, die sie aber indirekt in ihrem Alltag spürten: die Front der Sitten und Paradigmen. Die Modernität, die in den ersten Jahrzehnten des Jahrhunderts in der Stadt Einzug gehalten hatte und dem europäischen Modell folgte, funktionierte angesichts einer intensiven Flut neuer Ideen, Produkte und Lebensweisen, die von den USA und ihrem American Way of Life verbreitet wurden, nicht mehr. Unterstützt durch einen gut strukturierten Propagandakomplex und verführerische Bilder von Freiheit, Überfluss, Einfachheit usw. etablierte dieses Land ein neues Paradigma in Brasilien und insbesondere in Recife, wo man täglich mit einigen Vertretern dieses neuen Ideals zusammenlebte. Dieses Buch bietet eine Analyse der diskursiven Strukturen, die dieses neue Verhaltensparadigma stützten, neue Möglichkeiten der Subjektivierung schufen, die neuen Aussagen der Moderne aufzeigten und auf die Veränderungen im Alltag der Stadt Recife in der ersten Hälfte der 1940er Jahre hinwiesen.
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