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ISBN10: 620915719X
ISBN13: 9786209157196
Publisher: Edizioni Sapienza
Published: Oct 22 2025
Pages: 152
Weight: 0.47
Height: 0.35 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209157196
Publisher: Edizioni Sapienza
Published: Oct 22 2025
Pages: 152
Weight: 0.47
Height: 0.35 Width: 6.00 Depth: 9.00
Language: Italian
Di fronte al contesto di conflitti internazionali durante il decennio del 1940, gli abitanti di Recife iniziano a convivere con una forte presenza di soldati, propaganda e prodotti statunitensi nella loro vita quotidiana, il che ha dato inizio a un nuovo fronte di guerra che, pur non partecipando direttamente, sentivano indirettamente nella loro vita quotidiana: quello dei costumi e dei paradigmi. La modernità , che era arrivata in città nei primi decenni del secolo e seguiva il modello europeo, smise di funzionare di fronte all'intenso bombardamento di nuove idee, prodotti e stili di vita promossi dagli Stati Uniti e dal loro American way of life. Aiutato da un complesso propagandistico ben strutturato e da immagini seducenti di libertà , abbondanza, semplicità , ecc., questo paese instaura un nuovo paradigma in Brasile e in particolare a Recife, che conviveva quotidianamente con alcuni rappresentanti di questo nuovo ideale. Questo libro propone un'analisi delle strutture discorsive che hanno sostenuto questo nuovo paradigma di comportamento, creando nuove possibilità di soggettivazione, cercando di mostrare i nuovi enunciati della modernità e di indicare i cambiamenti nella vita quotidiana della città di Recife durante la prima metà degli anni '40.
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