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Wahrnehmung des öffentlichen Archivs durch die Benutzer
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ISBN10: 6206825566
ISBN13: 9786206825562
Publisher: Verlag Unser Wissen
Published: May 2 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786206825562
Publisher: Verlag Unser Wissen
Published: May 2 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
Die Untersuchung unterstreicht die Bedeutung der öffentlichen Archive für die Gesellschaft und die Relevanz der Anwendung von Marketing zu ihren Gunsten. Das öffentliche Archiv hat die Aufgabe, Informationen über die Kulturgeschichte des Staates zu sammeln, zu bewahren und zu verbreiten. Es wird jedoch davon ausgegangen, dass sich nur wenige Menschen seiner Hauptfunktion bewusst sind. Ziel war es daher, herauszufinden, wie die Bürger der Stadt Salvador/Ba öffentliche Archive wahrnehmen. Die angewandte Methodik war eine quantitative deskriptive Forschung mit angewandtem Charakter. Sie identifizierte und analysierte die Daten, die von einer Stichprobe von 104 Teilnehmern gesammelt wurden. Im Allgemeinen führten die Ergebnisse zu der Schlussfolgerung, dass die Bürger das Archiv als einen sehr wichtigen Informationsdienstleistungsraum anerkennen, was im Widerspruch zu den Aussagen mehrerer Autoren steht, die behaupten, dass die meisten Menschen das Archiv als einen Aufbewahrungsort für Papier und Dokumente sehen. Es besteht jedoch die Erwartung, dass in Zukunft tiefer gehende Studien zu diesem Thema konzipiert werden und dass ein grö erer Bedarf an der Entwicklung von Programmen besteht, die auf einer Marketingförderung basieren, damit diese weit verbreitet wird und zu einer Anerkennung der verschiedenen Aktivitäten des öffentlichen Archivs führt.
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