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Postrzeganie Archiwum Publicznego przez użytkowników
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ISBN10: 6206825620
ISBN13: 9786206825623
Publisher: Wydawnictwo Nasza Wiedza
Published: May 2 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786206825623
Publisher: Wydawnictwo Nasza Wiedza
Published: May 2 2025
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Polish
Badanie podkreśla znaczenie archiwów publicznych dla spoleczeństwa oraz znaczenie stosowania marketingu na ich rzecz. Archiwum publiczne ma za zadanie przechowywac, konserwowac i rozpowszechniac informacje administracyjne, historyczne i kulturowe dotyczące państwa. Jednakże zaklada się, że niewiele osób zna jego glówną funkcję. W związku z tym postanowiono zbadac postrzeganie archiwum publicznego przez mieszkańców miasta Salvador w stanie Bahia. Zastosowano metodologię opisową, ilościową, o charakterze stosowanym. W ten sposób zidentyfikowano i przeanalizowano dane zebrane od próby 104 uczestników. Ogólnie rzecz biorąc, wyniki pozwolily stwierdzic, że obywatele uznają archiwum za miejsce świadczące bardzo ważne uslugi informacyjne, co jest sprzeczne z twierdzeniami wielu autorów, którzy utrzymują, że większośc ludzi postrzega je jako magazyn papierów i dokumentów. Jednak pojawia się oczekiwanie, że w przyszlości zostaną przeprowadzone bardziej szczególowe badania na ten temat, a także większa potrzeba opracowania programów opartych na promocji marketingowej, aby szeroko rozpowszechnic informacje o różnych dzialaniach archiwum publicznego.
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