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Global Challenges and Uncertainty in Tourism and Hospitality, Volume II: Marketing Advancements and Value Creation

Global Challenges and Uncertainty in Tourism and Hospitality, Volume II: Marketing Advancements and Value Creation

Hardcover

Series: Palgrave Intersections of Business and the Sciences, in Association with Gnosis Mediterranean Instit

Business GeneralManagement

ISBN10: 3031924088
ISBN13: 9783031924088
Publisher: Palgrave MacMillan
Published: Sep 2 2025
Pages: 309
Weight: 1.21
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.

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Business General