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Global Supply Chain Quality Management: Product Recalls and Their Impact
Hardcover
Series: Supply Chain Integration Modeling, Optimization and Applicat
ISBN13: 9781439815540
Publisher: Crc Pr Inc
Published: Nov 1 2014
Pages: 432
Weight: 1.63
Height: 1.20 Width: 6.30 Depth: 9.10
Language: English
This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers' perception of an organization's corporate social legitimacy and consumers' future purchasing behaviors.
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