Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Green Neuroemotions

Green Neuroemotions

Blessing, Nerea
Morales, Lince

Paperback

General Psychology

ISBN10: 6209538657
ISBN13: 9786209538650
Publisher: Our Knowledge Publishing
Published: Jan 29 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
Green Neuroemotions reveals that consumers no longer buy with reason alone, but with emotion. This book demonstrates, based on recent scientific evidence, that sustainable sensory stimuli - natural colors, botanical aromas, ecological textures or purposeful narratives - activate areas of the brain linked to well-being, identity and trust. Sustainability ceases to be talk and becomes experience: what you feel, you remember; and what you remember, you choose.The brands of the future will not persuade, they will connect. They will not sell, they will inspire. Neuroscience, environmental psychology and sensory marketing come together here to explain how green emotions can generate communities, green habits and deep loyalties. This book proposes a new paradigm: marketing as a tool for social transformation, not just consumption. The power is no longer in the product, but in the emotional experience it awakens.Because what excites... stays.

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Blessing, Nerea

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General Psychology

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