Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Green Neuroemotions

Green Neuroemotions

Blessing, Nerea
Morales, Lince

Paperback

Marketing

ISBN10: 6209479014
ISBN13: 9786209479014
Publisher: Our Knowledge Publishing
Published: Dec 30 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
Green Neuroemotions is an invitation to discover how brands can genuinely connect with people through sustainability and the senses. This book reveals, in a clear and exciting way, how colors, aromas, textures and narratives inspired by nature activate deep emotions that influence consumer memory, purchase decisions and loyalty.Drawing from neuroscience, psychology and sensory marketing, the authors show how green is not just a trend, but an emotional experience that transforms the relationship between brands and consumers. With examples from brands such as Patagonia, Lush, Wallapop, Natura and IKEA, the book demonstrates that sustainability can be lived, felt and communicated with authenticity.This is a book for those who believe that marketing can educate, inspire and mobilize towards more conscious consumption. An exciting journey that demonstrates that true connection is not achieved by manipulating, but rather by exciting with purpose.

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