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Handbook of E-Commerce in China

Handbook of E-Commerce in China

Hardcover

Business GeneralGeneral Computers

Currently unavailable to order

ISBN10: 9819676282
ISBN13: 9789819676286
Publisher: Springer
Published: Oct 9 2025
Pages: 1705
Language: English
The book aims to help readers comprehensively understand the concepts, principles and practical applications of e-commerce, to master the basic knowledge and skills of e-commerce from different dimensions, and to improve the readers' understanding and applications in the field of e-commerce. For different groups of readers, this book combines theoretical research with engineering application research and combines typical cases with practical experience in Chinese context, which focuses on the scientific, technical, as well as systematic and complete knowledge system of e-commerce, and provides readers with forward-looking, academic, and applied reference materials in e-commerce.

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