Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

The Direct Method: The Hotel Marketing Strategy to Significantly Increase Direct Room Sales and Wedding Bookings

Hamadache, Adam

Paperback

Business General

ISBN10: 198623553X
ISBN13: 9781986235532
Publisher: Createspace
Published: Jul 2 2018
Pages: 140
Weight: 0.37
Height: 0.30 Width: 5.50 Depth: 8.50
Language: English
The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

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