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Human Resource and Marketing

Human Resource and Marketing

Paperback

Management

ISBN10: 6209463134
ISBN13: 9786209463136
Publisher: LAP Lambert Academic Publishing
Published: Dec 29 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as consumer behavior, segmentation, branding, marketing mix, digital marketing, and analytics. The book emphasizes employer branding, internal marketing, culture, and strategic alignment, showing how HR and Marketing collaborate to align employee experience with customer experience for sustainable competitive advantage.

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Buchoo, Fasahat Nazir

Also in

Management