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Innovation and Capacity Building: Cross-Disciplinary Management Theories for Practical Applications
Paperback
Series: Palgrave Studies in Cross-Disciplinary Business Research, in
ISBN13: 9783030081386
Publisher: Palgrave MacMillan
Published: Jan 26 2019
Pages: 296
Weight: 0.84
Height: 0.67 Width: 5.83 Depth: 8.27
Language: English
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.
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