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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Paperback

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ISBN10: 153810105X
ISBN13: 9781538101056
Publisher: Rowman & Littlefield Publishers
Published: Feb 1 2018
Pages: 368
Weight: 1.25
Height: 0.60 Width: 7.00 Depth: 9.90
Language: English
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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