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International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion

Paperback

Series: Small Business & Entrepreneurship

Business GeneralManagement

ISBN10: 1041065434
ISBN13: 9781041065432
Publisher: Routledge
Published: Oct 20 2025
Pages: 252
Weight: 0.98
Height: 0.58 Width: 6.69 Depth: 9.61
Language: English

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world's fastest-growing economies.

The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry.

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Business General