Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Sales Steering by Result Framing: How to Ensure Your Sales Results on a Global Level

International Sales Steering by Result Framing: How to Ensure Your Sales Results on a Global Level

Lasko, Wolf W.
Lasko, Lara M.

Paperback

ManagementMarketing

ISBN10: 3658063513
ISBN13: 9783658063511
Publisher: Springer Gabler
Published: Nov 6 2014
Pages: 215
Weight: 0.83
Height: 0.49 Width: 6.69 Depth: 9.61
Language: English
This book provides sales management with a new steering tool that is oriented toward future revenue and profits while setting new, concise, and directly applicable work frames. These work frames are necessary because many companies feel that their spending on training their sales force is a waste of time and money; they complain about the lack of improvement and continued low performance. The authors explain why the outlook for current sales steering - as it is practiced in many companies acting on an international scale - is rather bleak and why this highly dissatisfactory entrepreneurial situation must be urgently corrected. These leadership deficits can, from the authors' point of view, be compensated only with the installation of a mindset and a scope of action that is strictly aligned toward company success: sales steering by result framing.

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