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The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Hardcover
ISBN13: 9781394152988
Publisher: Wiley
Published: Oct 31 2022
Pages: 272
Weight: 1.16
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.
In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations.
The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You'll also find
- Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions
- Smart techniques to build rewarding customer relationships
- The psychology behind gains and losses revealing new keys to profitable pricing
- Real-life advice on how to counter a buyer's intimidation tactics: time, uncertainty, fear, and silence
An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals--like lawyers, accountants, freelancers, consultants, and programmers--who regularly sell their services to other businesses.
2 different editions
Also available
The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Mueller, Kai-Markus
Rehbock, Gabriele
Audio Book
The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Rehbock, Gabriele
Mueller, Kai-Markus
Audio Book
Also from
Mueller, Kai-Markus
The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Mueller, Kai-Markus
Rehbock, Gabriele
Audio Book
The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Rehbock, Gabriele
Mueller, Kai-Markus
Audio Book
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