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Kommunikation und Agrarwirtschaft
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ISBN10: 6209167705
ISBN13: 9786209167706
Publisher: Verlag Unser Wissen
Published: Oct 23 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209167706
Publisher: Verlag Unser Wissen
Published: Oct 23 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch berichtet über die positiven Ergebnisse, die Canchim Barro Branco mit der Einführung eines integrierten Unternehmenskommunikationsplans (PICE) erzielt hat. Die Geschichte der auf die Genetik der brasilianischen Rasse Canchim spezialisierten Zucht in Mercês, Zona da Mata Mineira, belegt das strategische Potenzial der organisationalen Kommunikation im Management der Agrarwirtschaft und dient als Anreiz für andere kleine und mittlere landwirtschaftliche Produzenten, in dieses Instrument zu investieren.
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