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ISBN10: 333005980X
ISBN13: 9783330059801
Publisher: Edizioni Sapienza
Published: Nov 25 2024
Pages: 220
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9783330059801
Publisher: Edizioni Sapienza
Published: Nov 25 2024
Pages: 220
Weight: 0.72
Height: 0.50 Width: 6.00 Depth: 9.00
Language: Italian
La raccolta presenta i lavori di giovani ricercatori - studenti dell'Istituto di giornalismo dell'Università statale bielorussa - Diana Volynets, Svetlana Galuzo, Anastasia Gizatullina, Natalia Danilevich, Elena Dovnar, Alexandra Eguneva, Karina Zhigarina, Meruert Koldasova, Anna Kurilenok, Nikolai Nikolaenko, Alexei Potapov, Maria Ryabova, Yuri Snitsky, Elizaveta Filonenko, Daria Cherkes, Martina Cherkovskaya, Anastasia Chernova, Evgenia Shitko, la cui attenzione è focalizzata su vari aspetti della pubblicità e della promozione mediatica dei prodotti dei principali esportatori bielorussi nei mercati della Comunità degli Stati Indipendenti, dell'Unione Europea, dell'Asia e dell'Africa. La rilevanza di questo tema si spiega con il fatto che garantire le condizioni per la crescita delle esportazioni di beni e servizi non è solo uno dei settori più importanti dell'attività economica estera per la Repubblica di Bielorussia, ma anche la principale priorità dell'economia bielorussa, dal momento che le esportazioni nella sua struttura rappresentano più della metà del prodotto interno lordo. Questo studio collettivo descrive come raggiungere il successo nello sviluppo dei mercati esteri utilizzando le opportunità della pubblicità e dei media.
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