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ISBN10: 3330064919
ISBN13: 9783330064911
Publisher: Edicoes Nosso Conhecimento
Published: Nov 25 2024
Pages: 224
Weight: 0.74
Height: 0.51 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9783330064911
Publisher: Edicoes Nosso Conhecimento
Published: Nov 25 2024
Pages: 224
Weight: 0.74
Height: 0.51 Width: 6.00 Depth: 9.00
Language: Portuguese
A coleção apresenta os trabalhos de jovens investigadores - estudantes do Instituto de Jornalismo da Universidade Estatal da Bielorrússia - Diana Volynets, Svetlana Galuzo, Anastasia Gizatullina, Natalia Danilevich, Elena Dovnar, Alexandra Eguneva, Karina Zhigarina, Meruert Koldasova, Anna Kurilenok, Nikolai Nikolaenko, Alexei Potapov, Maria Ryabova, Yuri Snitsky, Elizaveta Filonenko, Daria Cherkes, Martina Cherkovskaya, Anastasia Chernova, Evgenia Shitko, cuja atenção se centra em vários aspectos da publicidade e da promoção mediática dos produtos dos principais exportadores bielorrussos nos mercados da Comunidade de Estados Independentes, da União Europeia, da Ásia e de África. A relevância deste tema explica-se pelo facto de a garantia de condições para o crescimento das exportações de bens e serviços ser não só uma das áreas mais importantes da atividade económica externa para a República da Bielorrússia, mas também a principal prioridade da economia bielorrussa, uma vez que as exportações na sua estrutura representam mais de metade do produto interno bruto. Este estudo coletivo descreve como obter sucesso no desenvolvimento de mercados estrangeiros utilizando as oportunidades da publicidade e dos meios de comunicação social.
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