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O Modelo de Crescimento Greiner para a mudança organizacional: Antecipação de crises e adaptação a um mundo empresarial em mudança
Paperback
ISBN13: 9782808065955
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 44
Weight: 0.12
Height: 0.09 Width: 5.06 Depth: 7.81
Language: Portuguese
Compreender o essencial do Modelo de Crescimento Greiner (também conhecido como modelo Greiner para o crescimento organizacional) em apenas 50 minutos com este livro prático e conciso. O Modelo de Crescimento Greiner permite aos utilizadores identificar indicadores do passado de uma empresa que são crÃticos para o seu sucesso futuro, tornando-o uma ferramenta valiosa na nossa realidade económica actual marcada pela globalização e pelo aumento da concorrência. Este livro fornecerá uma introdução útil à s aplicações do Modelo de Crescimento Greiner no planeamento estratégico, gestão de crises e perÃodos de navegação de mudança organizacional. Inclui também uma exploração detalhada de um estudo de caso prático com o fabricante lÃder de câmaras Kodak, uma discussão das deficiências da ferramenta, incluindo a sua natureza excessivamente teórica, e uma introdução a modelos relacionados, tais como o modelo de equilÃbrio pontuado.
Sobre o Modelo de Crescimento Greiner: O Modelo de Crescimento Greiner trata do crescimento e da mudança nas organizações. Segundo o seu criador, Larry E. Greiner, as empresas passam por cinco fases de crescimento bem definidas (criatividade, direcção, delegação, coordenação e colaboração) intercaladas com cinco momentos-chave conhecidos como 'crises' (liderança, autonomia, controlo, burocracia e crescimento). As empresas devem adaptar-se e evoluir para uma transição bem sucedida entre fases. Neste livro, descobrirá o que torna útil o Modelo de Crescimento Greiner, aprenderá a antecipar futuras crises e a compreender melhor o funcionamento e o desenvolvimento de empresas em rápido crescimento (startups). Uma explicação clara dos benefÃcios e potenciais inconvenientes desta abordagem, uma discussão de um estudo de caso prático, e uma introdução a modelos relacionados dar-lhe-ão as ferramentas necessárias para adaptar a sua abordagem à sua situação.
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