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L'immagine di destinazione della città di Blumenau su Instagram
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ISBN10: 3330500131
ISBN13: 9783330500136
Publisher: Edizioni Sapienza
Published: Apr 15 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9783330500136
Publisher: Edizioni Sapienza
Published: Apr 15 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
Il turismo si è sviluppato ed è oggi una fonte di reddito per molte economie del mondo. Alla luce di questo fenomeno, sono emersi studi sull'immagine che i turisti hanno delle destinazioni turistiche. Questa immagine si costruisce con la forte influenza delle fonti di informazione, e oggi spicca internet, insieme ai social media e alla fotografia digitale. In quest'ottica, il presente studio si propone di analizzare la rappresentazione dell'immagine della destinazione della città di Blumenau su Instagram, uno dei social media in più rapida crescita in Brasile. La ricerca è considerata di base, in base alla sua natura; quantitativa, in base al suo approccio; ed esplorativa, in termini di obiettivi. Le procedure tecniche utilizzate sono state: la revisione della letteratura, la raccolta e l'analisi dei dati, che hanno incluso procedure statistiche come l'Alfa di Cronbach, la Correlazione di Spearman e la Modellazione dell'equazione strutturale. I dati sono stati raccolti tra il 6 marzo e il 18 aprile 2014 utilizzando un software specifico per il monitoraggio dei social media. Sono state analizzate 1000 immagini taggate con l'hashtag #Blumenau su Instagram.
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