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Zdjęcie docelowe miasta Blumenau na Instagramie
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ISBN10: 3330500190
ISBN13: 9783330500198
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 15 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9783330500198
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 15 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
Turystyka rozwinęla się i jest obecnie źródlem dochodu dla wielu gospodarek na calym świecie. W związku z tym zjawiskiem pojawily się badania dotyczące wizerunku, jaki turyści mają na temat miejsc turystycznych. Wizerunek ten jest budowany przy silnym wplywie źródel informacji, a obecnie wyróżnia się Internet, wraz z mediami spolecznościowymi i fotografią cyfrową. Mając to na uwadze, niniejsze badanie ma na celu analizę reprezentacji wizerunku miasta Blumenau na Instagramie, jednym z najszybciej rozwijających się mediów spolecznościowych w Brazylii. Badanie zostalo uznane za podstawowe, zgodnie z jego charakterem; ilościowe, zgodnie z jego podejściem; i eksploracyjne, pod względem jego celów. Zastosowane procedury techniczne obejmowaly: przegląd literatury, gromadzenie i analizę danych, w tym procedury statystyczne, takie jak alfa Cronbacha, korelacja Spearmana i modelowanie równań strukturalnych. Dane zostaly zebrane między 6 marca a 18 kwietnia 2014 r. przy użyciu specjalnego oprogramowania do monitorowania mediów spolecznościowych. Przeanalizowano 1000 zdjęc oznaczonych hashtagiem #Blumenau na Instagramie.
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