Sign-In
Cart
L'uso della memoria nel marketing delle squadre di calcio
Paperback
Please select the version of book you would like to purchase.
ISBN10: 6208168333
ISBN13: 9786208168339
Publisher: Edizioni Sapienza
Published: Oct 9 2024
Pages: 196
Weight: 0.65
Height: 0.45 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208168339
Publisher: Edizioni Sapienza
Published: Oct 9 2024
Pages: 196
Weight: 0.65
Height: 0.45 Width: 6.00 Depth: 9.00
Language: Italian
La memoria è un importante asset strategico ed è stata utilizzata gradualmente e indirettamente nel marketing delle squadre di calcio. Lo scopo di questo libro è stato quello di individuare come la memoria possa essere utilizzata nel marketing delle squadre di calcio, visto il ruolo che svolge e il potenziale presente e futuro dell'uso della memoria nelle squadre di calcio. Le considerazioni presentate in questo libro aprono la possibilità per le società calcistiche di orientare le proprie azioni di marketing verso aspetti del passato, al fine di sviluppare prodotti, beni e servizi che soddisfino adeguatamente le esigenze dei propri consumatori e che servano a identificare cosa del passato e come il passato debba essere elogiato quando si rilanciano azioni ancorate al passato delle società calcistiche. Ricordare è facile per chi ha memoria. Dimenticare è difficile per chi ha il cuore. William Shakespeare
Also in
Sports General
The Formative Years of Relativity: The History and Meaning of Einstein's Princeton Lectures
Renn, Jürgen
Gutfreund, Hanoch
Hardcover
$66.00
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
From $9.99
Every Dog Deserves an Adventure: Amazing Stories of Camping with Dogs
Tracosas, L. J.
Camping with Dogs
Hardcover
$23.74
Big Fan: Two Friends, 82,490 Miles, and the Wild, Wonderful Sports We Love
Schur, Michael
Posnanski, Joe
Hardcover
$31.50
I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right
Kaplan, Matt
Hardcover
$28.50
Pardon My Book: Ten Years of the Best (and Worst) in Sports from Pardon My Take
Big Cat
Commenter, Pft
Hardcover
$33.25
This Is about Running. This Is Not about Running.: Lessons for Between and Beyond the Start and Finish Line
Bennett, Chris
Hardcover
$28.50
Long Range Shooting Handbook: Complete Beginner's Guide to Precision Rifle Shooting
Cleckner, Ryan M.
Paperback
$23.70
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gallwey, W. Timothy
Paperback
$19.95
The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses
Baird, Addy
Hardcover
$26.10
The Long Game: U.S. Men's Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts
Schaerlaeckens, Leander
Hardcover
$31.35
A Pox on Fools: The True Believers, Grifters, and Cynics Who Convinced Us to Reject Vaccines
Levenson, Thomas
Hardcover
$25.20
The Ultimate Survival Medicine Guide: Emergency Preparedness for Any Disaster
Alton, Joseph
Alton, Amy
Paperback
$18.99
The Great Shadow: A History of How Sickness Shapes What We Do, Think, Believe, and Buy
Bauer, Susan Wise
Hardcover
$27.00
The Diet-Proof Body: 5 Simple Habits to Lose Fat, Keep It Off and Escape Diet Prison for Good
Harrison, Trent
Paperback
$18.99
The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL
Robinson, Joshua
Clegg, Jonathan
Hardcover
$28.49
The Plunge: Maverick Swimmers, an Unlikely Quest, and the Transformative Power of Cold Water
Ballard, Chris
Hardcover
$27.00
Compete: Developing a Mental Playbook for Performance Under Pressure in Sport
Abrahams, Dan
Paperback
$28.74
Relegated: One American's Pints-And-Pies Journey from the Top to the Bottom of English Football
Smith, Todd
Hardcover
From $19.99
The Power of Life: The Invention of Biology and the Revolutionary Science of Jean-Baptiste Lamarck
Riskin, Jessica
Hardcover
$30.40
The Elements of Marie Curie: How the Glow of Radium Lit a Path for Women in Science
Sobel, Dava
Paperback
From $10.99
Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection (Large Print Edition)
Green, John
Paperback
$28.50
The Ultimate Soccer Jersey Collection: Iconic Kits from the World's Greatest Game
Football Shirts, Classic
Hardcover
$33.25
The Age of Alchemy: The Secret History of Chemistry from Ancient Magic to Modern Science
Chapman, Kit
Hardcover
$28.45
Take Me to Your Leader: Perspectives on Your First Alien Encounter (Large Print Edition)
Tyson, Neil DeGrasse
Hardcover
$56.55
Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
Penick, Harvey
Hardcover
$25.65
Your Health: A Corrective System of Exercising That Revolutionizes the Entire Field of Physical Education
Pilates, Joseph H.
Paperback
$18.95
Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing
Mazzo, Mauro
Mathews, Craig
Chouinard, Yvon
Paperback
$23.75
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover
$28.50
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
Paperback
$26.59
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
$20.90
Friday Night Lights (25th Anniversary Edition): A Town, a Team, and a Dream
Bissinger, H. G.
Paperback
From $10.99
Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science
Ball, Philip
Hardcover
$38.00
String Theory: David Foster Wallace on Tennis: A Library of America Special Publication
Wallace, David Foster
Hardcover
$21.80
Coaching with Heart: Taoist Wisdom to Inspire, Empower, and Lead
Lynch, Jerry
Huang, Chungliang Al
Paperback
$18.99
The Powerful Primate: How Controlling Energy Enabled Us to Build Civilization
Ennos, Roland
Hardcover
$27.00
Your Guide to the 2026 World Cup: Everything You Need to Know about the Players and Teams
Stay, Shane
Paperback
$18.95
The Inner Game of Tennis (50th Anniversary Edition): The Classic Guide to Peak Performance
Gallwey, W. Timothy
Hardcover
$26.60
How to Read Nature: Awaken Your Senses to the Outdoors You've Never Noticed
Gooley, Tristan
Paperback
$16.10
Bioinspired: How Nature Made Us Modern, Drives Today's Technological Innovation, and Inspires a Future Worth Inventing
Stier, Samuel Cord
Hardcover
$33.25
Todo Es Tuberculosis. La Historia de la Infección Más Mortal de la Humanidad / Everything Is Tuberculosis
Green, John
Paperback
$14.20
Knicker Bonkers: The New York Knicks' Wild NBA Championship Run to End a 53-Year Title Drought
New York Post
Paperback
$18.95
The Great Math War: How Three Brilliant Minds Fought for the Foundations of Mathematics
Bardi, Jason Socrates
Hardcover
From $19.99
The Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman
Feynman, Richard P.
Paperback
$18.04
A Year of Forest School: Outdoor Play and Skill-Building Fun for Every Season
Houghton, Peter
Worroll, Jane
Paperback
$18.95
Science of Cycling: Transform Your Ride, Gain Strength, Revolutionize Your Training
Bailey, David
Paperback
$28.50
Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being
Theise, Neil
Paperback
$18.00
Interregnum: Inside the Grueling and Glamorous Battle to Become the Next King of Chess
Himelfarb, Jordan
Hardcover
$28.45
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport
Robinson, Joshua
Clegg, Jonathan
Hardcover
$28.49
The Story of CO2 Is the Story of Everything: How Carbon Dioxide Made Our World
Brannen, Peter
Paperback
$18.00
Horse Country: Inside the World of Equestrian Style and Sport, from British Dressage to Western Riding
O'Shea-Evans, Kathryn
Hardcover
$57.00
Training for the New Alpinism: A Manual for the Climber as Athlete
Johnston, Scott
House, Steve
Paperback
$33.25
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
$32.00
Surviving the Trail: Five Essential Skills to Prepare Every Hiker for Adventure's Most Common Perils
Scanlon, Rob
Paperback
$18.95
Lottery Books; How To Win The Powerball Lottery.: Proven Methods And Strategies To Win The Powerball Lottery
Secrets, Powerball Money
Paperback
$8.56
Quadrivium: The Four Classical Liberal Arts of Number, Geometry, Music, & Cosmology
Ashton, Anthony
Sutton, Daud
Lundy, Miranda
Hardcover
$24.70
Christ, Science, and Reason: What We Can Know about Jesus, Mary, and Miracles
Spitzer, Robert
Paperback
$20.85