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Servizi di comunicazione digitale offerti dalle società finanziarie
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ISBN10: 6200733252
ISBN13: 9786200733252
Publisher: Edizioni Sapienza
Published: Jul 27 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786200733252
Publisher: Edizioni Sapienza
Published: Jul 27 2025
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
Il presente lavoro analizza il modo in cui i giovani adulti di età compresa tra i 19 e i 25 anni si informano su tematiche finanziarie e come le società finanziarie, attraverso i loro canali di comunicazione digitale, riescono a entrare nel repertorio informativo dei giovani adulti su tali tematiche. A tal fine, nell'agosto 2016 sono state condotte dodici interviste guidate con quattro accademici con una specializzazione in economia, quattro accademici senza tale specializzazione e quattro non accademici. È emerso chiaramente che i giovani adulti di età compresa tra i 19 e i 25 anni utilizzano i servizi di comunicazione digitale per affrontare numerose situazioni della vita, tra cui la ricerca e la ricezione di informazioni. Per quanto riguarda la ricerca e la ricezione di informazioni su temi finanziari, è stato possibile dimostrare che, a seconda del background formativo, la fascia d'età presenta un comportamento informativo differenziato su questi temi.
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